Do not sell? Will be! Ivanova S.

Proper management of the sales department is the key to the commercial success of any organization. Guru in the field of HR Svetlana Ivanova talks about a full cycle of working with a team of salesmen: from forming a clear idea of ​​who is needed in the department, and the choice of optimal candidates to the management, motivation, development and adjustment of problem behavior of employees. In this book, everything is extremely practical: the necessary minimum of theory and many tasks, exercises and cases that will help you in your work. A new typology is also described here, which is based on key personality traits. You will find out who is best suited for the role of a salesman and how to work with employees who, at first glance, are not very suitable for sales. Introduce the methodology of Svetlana, and all your employees will be sold successfully.