Drive. What really motivates us. Pink D.

Many leaders are sure that the best way to motivate an employee to high results is a monetary reward, bonuses for the result or other “gingerbread”. In the end, people work for the sake of money, and the practice of “do A, and I will give you b” almost classic management.

It turns out that not everything is so simple. In his provocative bestseller, Daniel Pink convincingly proves that in the information era, the motivation system based only on reward for achieving the result has become not only useless, but in some cases it directly harms both employees and the company.

But how then to motivate staff to achieve goals and win competitors? It is necessary to focus on the natural desire of each person for perfection, skill and independence and hire only those people who are strong internal motivation. This is not as difficult as it may seem, and in the book you will find simple and understandable tools for building a new motivation system.

The book will be interesting to the heads of organizations of any level, as well as personnel management specialists.