E-commerce. Textbook. Siberian E.V.

Dedicated to key issues of digital entrepreneurship, including the basics of legal regulation of electronic civil circulation and e -commerce. The technologies, forms and tools of e-commerce, Internet marketing, consumer behavior in the Internet environment are considered. The main attention is paid to e -commerce, however, part of the material is devoted to topical issues of the organization of payment for goods and services.

corresponds to the Federal State Educational Standard in the latter generation.

for undergraduate students studying in the areas "Economics", " Statistics "and" Information systems and technologies ".