Effective sales: Briefly, clearly, simple. Eterington B.

In this book, the outstanding British Marketer Bob Eterington tells how to optimize the work in the field of sales in order to lead to success any company. The author improves classical sales strategies and calls for mastering the algorithms of a tough dialogue, the purpose of which is to bring the interlocutor to a large -scale purchase. The publication will be indispensable in preparation for an important presentation, negotiations with partners and work in the fields.

is intended for managers and representatives of manufacturers, employees of sales and network marketing departments.