Emotional branding. A new paradigm connecting brands with people. Mark Gobe

This revolutionary business book, ten years ago, predicted the origin of social media, the involvement and vesting of the rights of the consumer and the emergence of the advanced concept of consumer democracy.

The book shows how social media transform our civilization and how new generations use the power and influence of the network in order to re -invent business, trade and management.

Experts unanimously recognize emotional branding with an advanced and innovative approach to the construction of brands. In this approach, the design acts as a new media, the network is defined as a place of exchange of information and communication between people, and the design and the network itself are the most influential element of any branding strategy.

This book represents a visionary approach to ensuring loyalty to Brand, showing marketers how to use the more emotional levels of the skeptical consumer of today.

“Emotional Branding” is a revolutionary bestseller that created a movement in branding circles that shifted focus from products to people. Ten commandments of emotional branding have become a new landmark for marketers and creative directors, and the term “emotional branding” began to use many industry experts to express the new dynamics of the interaction of brands and consumers.