Encouraging sales departments. Instruments of intangible motivation. Batyrev m, Lazarev N.

The famous Russian manager Maxim Batyrev and the head of sales support Nikolai Lazarev talk about the system of intangible motivation of employees.

The book logically continues and complements the “Weapons of Sales Departments”, which contains tools that contribute to the increase in sales. In the new book, the authors tell how to inspire a team on exploits using personal and command instruments of intangible motivation.

The impressive volume of the collected material and the successes of the authors in sales confirm the effectiveness of the proposed methods. And if you apply several of them at once, the effect will not slow down to affect - both in terms of money and in terms of discipline.

for whom the book:

for managers, sales specialists, marketers.

for everyone who loves sales, and wants more to be more.

from the authors:

This book has at least three features.

Feature No. 1. A study of 17 years long.

The book is based exclusively on our own 17-year experience, which can be divided into three components: what they built themselves, what they saw from other companies and how We help customers increase sales.

Feature No. 2. 100% handmade.

We created each tool personally, with our own hands, invented, argued, introduced, honed. The book does not fundamentally include a single tool that we did not use, not one of those that we have not taken root and was built into the current mechanism.

A feature of No. 3. The working system.

All instruments of intangible motivation in the book are separated On two types.

the first is the tools of a collective, uniting nature. They are aimed and act immediately on all employees of the unit. Moreover, they not only motivate specific people, but also contribute to the unification and rally of the entire team. For example, the presence of a common inspiring team goal will not only charge employees, but also rally around the general task.

the second - instruments of a personal, targeted nature. They have a slightly different nature, because they are aimed at a single employee, and not at all at once. Such tools are well motivated to the result, but at the same time they can have a disintegrating, dividing effect on the team. For example, when employees compete for the title of the best seller according to the results of the month (or year), they may begin to dislike each other. After all, only one will win - the rest will only be envious. Due to this, internal competition will be fired during the competition, which has a disconnecting effect.