End of PR. Reputation management as financial capital. Dombay K.

We want it or not, but our actions characterize us more eloquent words and form in the minds of people a certain idea of ​​us. In other words, a reputation is assigned to us, which lives for centuries and acquires the significance of the second name.

The Book of Reputational Management will allow you to take a look at how each of us-the director of Lee Lee Lee He is a large company, a customer service manager, a young specialist or a novice businessman-can dispose of a key business act-reputation. The uniqueness of this study is that it proposes the concept of reputation capital management and the formula for calculating reputation as the most valuable financial instrument.

The book has a vivid practical orientation, contains many examples of how the reputation is created and maintained, what role it plays in the business world and various areas of life.