Essays on the history of Russian advertising. Book 5. Ignatenko A.

The new book is devoted to the role of the design of windows in advertising campaigns to promote both the trade institution itself and the products sold in it. The author’s study provides a detailed classification of the window design, describes various approaches to the advertising filling of the intra -ball space, as well as the development trends of this area of ​​advertising. The work also considers the history of the formation and development of window advertising in Russia, the RSFSR, the USSR in 1890 - 1930 - X years. This publication may be of interest to trade workers, advertising specialists and students studying in the specialties “Trade, Advertising and CO”, “Journalism”, “History”.