Fascinate for 100 words. How does the bestseller begin? Wilder L.

“Passion for 100 words” - a real gift to people who are obsessed with books and love words. This is a find for writers, bloggers, advertisers - all those who are dealing with the texts.

Louise Wilder worked for twenty -five years in the British publishing house Penguin Books. During this time, she, according to her own estimates, wrote about five thousand Blerb (advertising texts for book covers). In her sparkling study, she shares the secrets of their creation and tells how to express a thought in a few words, and most importantly, how to make the reader, once looking at the book, did not want to let it out of his hands. And she also investigates the feuds between the authors, identifies writer's tricks, discusses the names of the novels and teaches how to overcome the difficulties of reading classical literature.