Fathers of Russian marketing. Muradyan M.

Russian entrepreneurship has deep roots. Having absorbed innovations and adopting the experience of foreign countries, we still rely on ideas, approaches and values ​​that our talented ancestors formed. It is easy to forget about this - and it is all the more interesting to remember when reading this book.

it will become a good manual for modern domestic businessmen, as well as for those who want to study the roots of Russian advertising and marketing techniques of Russian industrialists and merchants, who in a short time managed to become prominent figures of world capital.