Fear in advertising. How to encourage customers to buy. Ivanov A.

The argumentation of your advertising can be reliable and logically impeccable. But if she does not hurt a person for the living, then he will not budge. Why do people commit certain actions?

There are seven most powerful emotions that encourage action. This is envy, love, fear, curiosity, greed, vanity and guilt. Each of them is devoted to its own mini-book.

In front of you is the second of the seven mini-books in the series “Emotions in Advertising”. She tells how to use one of the most common emotions in the advertising practice is fear.

For entrepreneurs, owners of small and medium -sized businesses, advertisers and marketers who are interested in raising returns of marketing materials, as well as for those who would like to become an informed buyer and not get on the fishing rods.