Field leadership for scientific journalists. Blum D.

Modern media are full of news about global warming, study of stem cells, biological weapons or ethical problems of studying our genes. Never before the dialogue between the world of science and the general public was so relevant. In the official leadership of the National Association of Scientific Journalists proposed by the reader, leading specialists in their field share the secrets of crafts - from the search for ideas and sources to an impeccable style. The authors explain how to break through the information stream to really important plots and how to write an exciting story that can interest both a specialist and a simple layman.