Find the idea: Introduction to TRIZ is the theory of solving inventive problems. 11th edition. Altshuller G.

Many tried to comprehend the secret of creativity, but only Henry Saulovich Altshuller managed to create a harmonious theory of solving inventive problems - TRIZ. Having studied tens of thousands of patents and copyright certificates, the alt-Schuller discovered the basic laws of invention and showed that the process of creating inventions is managed. The process of invention requires the correct organization of thinking, overcoming psychological inertia, the desire for perfect solution, resolving a contradiction hidden in any non -standard task. TRIZ is recognized around the world and is used to solve creative problems in many areas of human activity, starting with design and design to advertising, PR, management. The book will be interesting to everyone who seeks to increase the effectiveness of creativity, and will be useful not only to inventors and engineers, but also to businessmen, managers, people of creative professions, students and schoolchildren.