Foreign Language Book. Folders and envelopes. Beauty and charm (in English)

This book is more devoted to potential opportunities than specific details. Many projects "begin for health, and end for the repose." Opportunities are most often an excuse for the designer before himself for sleepless nights and obsessive thoughts. The opportunity is what inspires us, and the realization of the idea gives us pleasure. Details of execution of the publication are a problem that includes two components. The correct and clear arrangement of details in their places is a form of art. If everything is done correctly, then the project comes to life. If I made a mistake, the project may crash. The golden middle is located just at the junction of the experiment, standard and extreme. But whether the designer should follow this principle a question. The work described in our publication is a great answer to this question. In the book you will find 1000 examples of the best design ideas. At first glance, the solutions are simple... However, many of them became obvious only after long discussions. Designers were able to convince others that they did everything that was possible. In most cases, it is more correct to say: "If you have nothing, then your possibilities are endless." A bad brief, a small budget or a customer that has not been determined can be a magnificent basis for the implementation of creative ideas and opportunities. The constantly growing technological capabilities of printing, new materials and processes help designers to fully realize their ideas. Someone can say that “everything was invented for a long time,” but our book gives 1000 examples that refute this statement. There are standard topics and processes, but each example is unique, because the client that he represents, and the information that he carries is evidence of the enormous possibilities of the design. This meeting also proves that familiar techniques do not always work. Here you see only 1000 examples, and there are hundreds of thousands in design workshops. All that you will find here is a collection of ideas for creative inspiration. From the book you will learn about designers who are looking for something new, as well as those who prefer to concentrate on using standard techniques with the same overwhelming success. The main idea of ​​this book is the desire to implement new opportunities. It is a great honor for us to collect in one publication of the work of so many talented designers who create with an irresistible desire to bring their ideas to perfection. Book in English (imprint).