From one user to a million. How successful brands and products increase the audience. Chen E.

In this book, Andrew Chen tells how world companies overcome the problems of the Cold Start and scale their products up to billion users using network effects. For itself in the market, when your product does not use a large number of people, and how to achieve its viral distribution.

in this book:

-personal experience of the leader and interviews with top managers of Linkedin , Twitch, zoom, dropbox, tinder, uberbnb and pinterest;

- detailed analysis of the launch of successful and failed network products with conclusions;

- theoretical base: full life cycle of network products and the general patterns of this market;

- schemes and principles that can be used in various products and industries.

New Messenger, Marketplais or the aggregator - all of them need initial users to attract others And develop rapidly. Whatever areas you work in, network effects open the path for breaking new products, attracting customers due to viral growth and sundress radio.

- for those who launch or develop business.

- For everyone who needs millions of users.