From the first phrase: how to captivate the reader using cognitive psychology. (cover). Kron L.

If you are going to write a book, know: your impeccable style, beautiful metaphors, bright characters, the reliability of events may not work if the story itself is uninteresting. History should intrigue and keep the reader's attention to the last phrase, because our brain perceives stories such as life experience necessary for survival. By this principle, all the masterpieces of world literature were built. Knowing about the reactions of the brain to a particular plot move - for example, about its ability to project the problems of the heroes to its owner and subconsciously look for the best way out of a difficult situation or about the desire to understand other people's mistakes in order to make their smaller ones, you can construct a bestseller. Lisa Kron, an experienced teacher of writing, based on the latest achievements of neurology and cognitive psychology, gives writers very important tips and tips. In a book written with subtle humor and deep knowledge of the topic, you will also find examples from novels, scripts and stories. In each chapter, one of the aspects of the brain is considered and tips on the application of this knowledge in practice are given.