From zero to one: how to create a startup that will change the future. 4th edition. Til P., Masters B.

How to create a company from scratch, bring it to success by making a market leader? Peter Til, an entrepreneur who created the PayPal payment system, and the first Facebook investor, believes that the basis of any successful startup is a unique product that gives the company a winning status of a monopoly. Therefore, one of the important conditions for the survival of any project is the ability of the founders to look at the world new in order to notice the winning idea that no one has yet developed.

It is these ideas, first voiced at lectures at the University of Stanford, launched in The basis of Peter Tilya’s book is

on the example of Facebook, Microsoft, Ebay, Twitter, Linkedln and many other companies, and most importantly, on his own unique experience in PayPal, Peter explains which strategy you need to choose a novice businessman to succeed When creating your own startup.