Give me a complaint book! How to earn more using customer feedback. Croat A.

Feedback work is a free tool that is able to influence business profit. Settlement of claims helps to preserve the existing base of customers, while positive reviews and recommendations attract new consumers. The feedback also plays a significant role in the formation of the internal culture of the company interested in the development and growth of employees.

cannot be promised and not to do, and then be silent in response.

Why people are ready to waste time to write reviews? How to motivate customers, partners and employees to give feedback? What are the effective ways to collect reviews and is it worth writing praise for your company on third -party sites? These questions are answered by Alexander Khorvat, a PR specialist with ten years of experience in the field of reputation management. Alexandra from scratch built an effective system of working with customer feedback and shared in the book the developments received over the years of the project.

A displeased client is a good point of support for improvement.