Golden sales rules. 75 techniques of successful cold calls, convincing presentations. Schiffman S.

The world-famous sales guru Stephen Schiffman taught more than half a million Salse managers. This book is the quintessence of his thirty -year experience, in it he formulated 75 rules that need to be followed at all stages of sales so that your work is guaranteed to lead to the conclusion of the transaction. He is able to anticipate the events taking place in the industry where he sells. Guided by the proposed techniques, you will be able to calculate and prevent the problems that the buyer may encounter, find out where to find customers, how to start negotiations and bypass excuses, what mistakes are most often made when sales by e -mail and why the ability to shut up in time. Thanks to this book, your sales will be stably successful!

for sales managers and managers of sales departments.