Graffail in business and in life: turn the routine into a game! Bronnikova M. D., Nefedyev I.V.

In the world where dozens of notifications from several messengers and applications at once are distracted every second, where you can always “have fun” by the “three in a row” game, watching the tape in social networks or videos on YouTube, attention becomes the most valuable resource. The attention of customers, employees, students - and even their own. How to stop being distracted and procrastinated? How to raise motivation in the sales department? How to get customer loyalty? What to do if the child does not want to study? While someone is trying to motivate himself and the carrot and gingerbread with the methods of the old fashioned way, many are already mastering the instruments of the game of the gaming. Actively use ratings, points and badges. They come up with game worlds and missions. They introduce virtual currency... And then they find that users are trying to deceive the system, leave or simply do not want to play. So how to make such a game that your players want to play in all areas of life? How to get around the rake of substitution of internal motivation on the external? How not to make all the mistakes that the history of the development of psychology warns us, but who repeat with such a zeal many modern adherents of the use of gamification? How to build a correct, ethical and effective playful system? You will find answers to these and many other questions in this book. It will become your guide to the world of gaming, your desktop master of the master in turning the routine into the game.