Graphic design icons. Clifford John

“Graphic design icons” is not just a list of the most influential designers in history, but a fascinating story about their creations and life. El Lisitsky, Alexander Rodchenko, A.M. Kassandr, Elvin Lustig, Paula Cher, Alexei Brodovich - legends that formed our idea of ​​design.

Who came up with the term “graphic designer”?

Who turned the posters of films into real art?

How and who invented the recognizable logo of the Levis brand?

Author, John Clifford, conducts a real historical excursion dedicated to visual art. His book “Graphic Design Icon” will answer most of the questions and will lead you at the main stages of design development over the past hundred years: from the Ar-Nuvo to the digital era.