Hacking growth. How to accelerate the development of the product and scale business. Martyntsev D.

For a young Internet company, rapid growth is not a whim, but a matter of survival. If in the first months it does not show significant results, investors lose interest in it and stop funding. So far, a marketer who uses traditional methods will explore the market and develop a strategy, the company can end money, and no one will give new ones, because all this time it did not grow. Therefore, startups need growth hackers, that is, people aimed at a quick result and ready to achieve it in any way.

Denis Martyntsev talks about the essence of hacking growth, about how to grow growth hackers and build a team in his company growth. Denis gives many cases, including Russian companies, when the simplest actions that do not require great effort and costs led to a significant increase in digital business indicators, and advises how to reproduce such success in their project.