Haier philosophy: rebirth 2.0. Cao Yangfen

The book is devoted to the history and philosophy of transformations of one of the most advanced corporations of our time - Haier Group. For thirty years of development, this Chinese company has turned from a small plant into a global Internet site that allows entrepreneurs from around the world to implement their own projects. The uniqueness of the Haier Culture is in the special management model Rendanheyi, as well as in a business emission designed for the joint work of micro-enterprises (MP)-“internal” companies of Haier, its entrepreneurs and customers. Having abandoned the traditional hierarchy and destroying the bureaucracy, transferring resources and the right to make decisions to employees, Haier was ahead of time and embodied the most daring dreams of a successful business.

Summarizing his more than ten -year research, Dr. Cao Yangfan reveals the secrets of the success of the permanent leader Zhang Zhumini, who organically connecting the eastern and western management practices of management.

The book has something to learn, what to be inspired and what to adopt representatives of small, medium and large businesses.