Hard management. Make people work for the result (per.). Kennedy D.

The new edition of Superbestseller Dan Kennedy - as an ice shower for a leader, whose brain is blurred by political correctness and various managerial theories.

The author calls to be more pragmatic to be more proud of employees, more really evaluate the costs of the company and be even more determined in personnel issues than before. Times are changing, the competition is growing, and you simply cannot afford to remain a soft -hearted boss who pitys every deadline manager who has broken.

Heads are required to establish clear rules, goals and working conditions, tightly monitor the implementation of the plan and the rational use of working time by all employees.

Kennedy is 100%sure. And reinforces his confidence with specific, sometimes rather radical tips on the implementation of a new strategy for working for the result.