Hard SMM: Squeeze the maximum from social networks. 2nd edition. Kennedy D., Welsh-Phillips K.

What is the difference between high -quality SMM from what 99% of companies do? Mainly in that there is no place for bragging the size of its company, orientation on the number of likes and other "conceited" metrics. Dan Kennedy, an entrepreneur-multimillionaire, author of the bestseller “Hard Management”, and Kim Welsh (owner of a large SMM agency) say that high-quality SMM is always about money. It is finally necessary to learn how to earn real money using social networks.

from the book you will learn how to switch your SMM from an ordinary production of likes to an active conversion tool; How to stop drowning social networks with money and at the same time expand the audience of your company; How to create an ideal magnet for leads and turn cold traffic into real customers and, most importantly, how to adequately collect and analyze the results of your marketing activity. This is the necessary reading for all owners and managers of companies who want to receive real return on work on social networks.