Hidden champions are a breakthrough into global. Why German companies dominate the world. German Simon

What unites manufacturers of aquariums and related TETRA products, Rosen pipelines control systems, IGUS plastic bearings and FLEXI roupler All of them are typical “hidden champions”, unknown medium -sized companies, which quietly became the leaders of the world market in their industries. German Simon, who studies the stories of “hidden champions” for more than 30 years, in the new book tells about their incredible international success and tremendous influence on globalization.

Analyzing the activities of more than a thousand “hidden champions” around the world, Simon reveals General trends, types of behavior and approaches that provide success to companies and often contribute to the preservation of their leadership in the world market from generation to generation, despite the strict competition, financial difficulties and a changeable market situation. He talks about the methods of doing business and customer service, marketing, innovation, personnel management, organizational models, management features and strategies that favorably distinguish these outstanding enterprises from the total mass of companies and modern large corporations. In addition, the author gives readers the opportunity to look behind the scenes of many successful, but non -public companies that neglect modern management concepts.

“Hidden champions” prove that good management is the ability to make things better than competitors - calmly, purposefully And maintaining commitment to their work. In the conditions of a crisis economy, the approach of “hidden champions” is an antidote from short -sighted and unnecessary practices, the victims of which many corporate giants fell.

The book is intended for specialists in management and marketing.