How a marketer deceives you. Dobrusin A.V.

The book reveals the ways of deception used by unscrupulous marketers: manipulation of statistics, “slightly non -informative” reports that distort the situation and prevents control of their work, frank lies about the results of polls or research. It is quite difficult for an unprepared owner or general director of the company to see the true state of things through this thickness of “water”.

here are specific checklists that will help objectively evaluate the work of the marketing department and understand, “when something has gone not So ", and the recommendations, what to do in this case.

The book will be useful for HR and personnel directors, for general directors and entrepreneurs, business owners and marketers.