How advertising works. SMELOVA N., Salangin A.

The charter is annoyed from the fact that their favorite cartoons on TV are always interrupted by advertising, bosom friends of the fox of Buk and Antosh's penguin decided to figure out why this advertisement was needed.

For this, they went to the bookstore and bought a huge book there - "ABC of advertising." The alphabet contained all the terms of the advertising world. Gradually reading and analyzing it, Antosha and Buk are fond of the idea of ​​their own business.

So they come up with a unique product - Vatrufeli, a chef hybrid and meatballs and develop a unique recipe. Then, with the help of senior and more experienced friends, Antosha and BU) explore the audience, draw a logo, start advertising and even remove the video for television. And of course, they attract a real influenser-a charming blogger-cat Lovechik. So, of their simple curiosity, the real empire of the veneles is born!

This is a funny, informative and even inspiring story will not only give readers an understanding of what a brand or estimate is, who is a copywriter and why study the target audience, but also for example Antoshi and Buka actions will show how this very advertisement and its internal processes work.