How Alibaba uses artificial intelligence in business: network interaction and data analysis

Today, Alibaba is a commercial ecosystem with millions of participants that serves a billion people and is one of the ten largest world brands. The leaders of the Chinese giant are convinced that the development of the digital economy lies on the shoulders of platforms, which open up access to unlimited possibilities of the world market. And the key to this development is a “smart business” that is able to serve many customers in real time, satisfy individual needs and constantly develop. In the book of Zen Mina, who worked for many years as chief of staff and strategic adviser to Jack Ma in Alibaba Group, the features of the Smart Business are considered, the most important of which is the ability to “weave a network” - that is, to create opportunities for a quick, cheap and effective network interaction of people and businesses. He evaluates the prospects of changing traditional business models, describes the organizational transformations that are coming to the market, and analyzes the latest trends of online and mobile commerce.