How our feelings work or why coffee is tastier from a red cup. Jones R.

In this book, Russell Jones, a British expert in multisiceur marketing, explains to readers how to improve everyday life with sensorics. How to make food and drinks tastier, and physical exercises are easier and more pleasant? How to increase productivity in the workplace? How not to get into the tricks of marketers in the store on the way home? And what to do to get enough sleep at night? He offers a number of “sensory recipes” that will help to receive more benefits and pleasure from all everyday actions. In his recipes, sounds, music, smells, lighting, colors and textures are combined. The author claims that our well -being and performance depend even on the air temperature in the room and on what objects are in front of us on the table.