How people convince. The influence of the word in negotiations, conversations and disputes. Berger J.

The words are our most important tool of influence, but do they all help us achieve our goals equally well?

The professor of the Worton Business School, Jona Berger, studied many different texts and identified six types of words that work best.

His recommendations will help you:

- to convince customers,

- to gain the attention of the audience,

- to motivate it correctly,

- Leave a pleasant impression in any situation

and much more.

Use your speech to the maximum and achieve the highest results.