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How to build relationships with the authorities. Watkins M., Edwards M., Takrar U.

Brand: Эксмо
Product Code: 4541354
$7.97
In Stock
Characteristics
A country
Russia
Author
Edwards Mickey
Editor
Bizhaeva D.
Kit
No
Number of pages
304
...

The book describes in detail the business strategies of building relationships with the state: from the internal organization of the GR department of the company to the ways of external influence on executive and legislative bodies. The authors combined their experience in government agencies with the experience of owners of large corporations. Here, using the example of GR strategies of companies such as Microsoft, Intel, General Electric, Disney, you can choose advantageous tactics for building relations with the state and avoid typical mistakes.

Characteristics
A country Russia
Author Edwards Mickey
Editor Bizhaeva D.
Kit No
Number of pages 304
The subject of the book Marketing
The year of publishing 2019
Translator Savina I.
Type of cover Hard cover
Type of paper Offset 70/65
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