How to convince when you are not heard. Sheinov V.P.

The situation when you need to convince, but they don’t hear you, or rather simply not listen, are more and more often found. To overcome resistance to conviction, the author offers a whole arsenal of all kinds of techniques - universal and specific, demonstrating them on a huge number of practical situations - family, official, business and pedagogical, in interpersonal communication and in the situation of aggressive opposition in the dispute and polemic.