How to create a product that will be bought. 3rd edition. Alvarez Cindy

The book of Cindy Alvarez “How to create a product that is bought” complements, expands and detail innovative ideas set forth in the international bestsellers “Four Steps to Illike” and “Business from zero” by Eric Rice. The novelty of the Alvarez approach is that it successfully spreads the methodology for the development of consumers beyond the startup segment. The Lean Customer Development method proposed by it is applicable in companies of any size, from recently created to recognized market flagships. After reading the book by Cindy Alvarez, you will master the strategy and tools for solving a critically important problem of modern business - how to reliably check your hypotheses and enter the market with a product that is in demand by customers.