How to implement a development strategy. Part 1. Roadmap of the implementation of the strategy. Murzinov A.V.

Strategy and strategic goals are the assumptions of the company's management about the condition that the company should come to. However, these assumptions are far from always implemented in practice. The reason is that the implementation of the strategy, in principle, is a difficult task. The author, based on the experience of working with enterprises of the Russian Federation and the analysis of foreign publications, believes that the implementation of the strategy should become an understandable, logical, consistent process. Managers and experts should know what and why should be done in order to increase the probability of implementing the plan.

The book is intended for the heads of commercial companies and specialists interested in the development of business. In this book, readers will receive a detailed, logical description of the sequence of actions in the implementation of the strategy. The book is accompanied by a description of the methods recommended for use. It is planned to publish the second part of the book “How to implement a development strategy. Part I. Construction of management systems ”, in which readers will get acquainted with approaches to the system organization of the management of the implementation of the strategy.