How to introduce CRM. AMOCRM and Bitrix24 project experience. Churin A.

In the era of widespread digitalization, modern business cannot do without digital means, and small or micro-business is not an exception. In order for the company to work as a system, the easiest way to ensure this is to use automation tools. For any commercial organization, the key element of automation should be the CRM system, which is devoted to this book.

The author presents a step -by -step description of the introduction of CRM on the example of the most popular AMOCRM and Bitrix24 systems in the market, which will help managers in Russian realities to understand all The proposed capabilities.

The book is divided into parts, each of which is versed in issues that are important for the phased study of the CRM implementation process. The material is accompanied by questions for self -testing, homework, thanks to which you can independently make a significant part of the work on preparing the requirements for implementation. Following the recommendations will significantly increase the likelihood of the success of your project, reduce the number of errors, give the key to what questions the integrator should be asked or launched on your company on your company.

The publication is addressed to entrepreneurs and managers planning to increase the efficiency of the sales department thanks to the implementation of CRM.