How to open a business and step on all the rake. Shust A. G.

This is a book for those who dream of opening their own business. This is the story of practitioners - Anna and Dmitry Shust - which 13 years ago began business from scratch, without investments. And they turned their brands of the sling of Mum’s Era and the “Echidna” into one of the most popular in the niche of natural parenting.

This is a special book, here - about small business. When you have an advertising budget at the start of the project, not a million dollars, but ten thousand rubles. When the area of ​​your first store is only 9 square meters.

Where to find the "very" idea for the start? How not to go broke in the first year of existence? Where to get buyers, how to fall in love with them into your product? How to behave if your site hackers hacked? What to do if employees deceive you? How to achieve stable quality of goods in production? What strategy to choose if a competitor has gone to you? How will the letters to himself help in court? How to find a normal office and not to overpay? What to do if the wholesale buyer owes you hundreds of thousands of rubles and does not get in touch?

How to survive a few large economic crises, finally?

Read 108 living stories - funny and sad, useful and interesting - from the life of entrepreneurs.