How to sell a difficult choice. Repyev A.

This book is not only about the technique of selling a difficult choice, but also about the "maintenance" of the sale; about selling information that should convince the buyer to buy; As well as how to create this information and use it in the form of effective sales tools. In order to be able to all this, a real sales consultant must be a good marketer, looking at everything with the eyes of the buyer and who knows how to “prepare the buyer for purchase” (P. Drucker). In the book, the process of purchase and sale is presented in the context of marketing thinking and customer-orientation, that is, first of all, as a purchase (from a client), and not as an assertive sale (from himself). In this context, the seller should not so much sell as to help the client buy. There are many practical examples in the book. For sellers, consultants, marketers and other specialists.