How to sell advertising in a newspaper. Shchepilova G.

Advertising is one of the main sources of income for print media. With the adjusted economic model, advertising income significantly exceeds the revenue from the sale of the circulation. Despite the fact that Russian newspapers have been actively mastering the advertising market for more than ten years, and many have been doing it very successfully, there is still a range of questions, especially in regional publications, the answers to which newspaper advertisers are looking for.