How to sell when they do not buy. Three powerful sales tools on B2B markets. Kuzin A.

This book on how, with the help of only three marketing tools - White Paper, auto and cases - you can build marketing for your company in the B2B field and for products that do not have formed demand.

The proposed tools are checked and effective. They can also be used in conjunction as a mini-marketing system and bring a much greater return than separately. You will learn how to bring the client to your company without running after him, and how to draw attention to your business without price and advertising pressure. You will receive a clear understanding of the mechanisms and principles of marketing tools, their integration into your business, the capabilities that they represent for the growth of your company and its profit.

In the book you will find the marketing minimum on the basis of which you learn regularly Give new customers, get a maximum of return on incoming applications, increase the number of repeated transactions, raise your company sales, build marketing and get rid of unnecessary expenses. Only three tools that will change not only your marketing, but also your business.

The publication is addressed to owners, marketing directors, commercial directors and marketers of companies selling new, innovative, intellectual goods or services, as well as products, requiring developed examination or skills.