Hype of the brain. Provocative pro. Andrianov A.

Hello everyone! My name is Alexander, I am a PR man and deceiving people. Do I feel the flour of conscience? Absolutely not. The news that I invent usually carry good, positive and give a good mood. Up to 50 % of the news that we consume is the work of PR specialists. When the news begins to live its own life and is overgrown with new details, when experts are discussing it, star guests in the talk show studios or even comment on politicians - at such moments I experience a real orgasm. After all, I raised all this hype!

This is called hype or explosive PR. In this book, I will talk about why this type of advertising becomes extremely popular and will become even more in demand in the future. I will tell you about how certain ideas are invented and implemented. I will give examples of successful actions and, of course, I will tell you about those that failed or hung in the balance. I will share with you the ways of manipulating human consciousness and other secrets of my work, and in conclusion I will offer 100 ideas that each of you can realize at least tomorrow, without having a ruble in your pocket and become famous throughout the country. Drove!