I have an idea! Ikea history. 4th edition. Kamprad I., Torecul B.

You can hardly find a person who does not have goods from IKEA stores at home. It is still difficult to introduce a leader who would not be interested in the unique IKEA business model, because she managed to achieve a combination of affordable prices, excellent functional design and a well-thought-out store of stores.

And after all Ikea was a small family company located on the old Swedish farm. About how Ikea became the leader of the market about what kind of leadership decisions helped her to survive numerous crises and build an extremely effective and unlike business model, says its creator - Ingvar Kamprad. This book is this book More than just the story of Ikea's success. This is a story about a dream and that a profitable business can be built in an atmosphere of creativity, mutual respect and trust. Finally, this is a guide for those who want to engage in entrepreneurship and succeed.