Imagine the future: a creative approach to changes in business. Comment B.

Changes are never given easily. Even if it seems that they are necessary and the collapse is already nearby, people still resist, come up with excuses, and they sabotage. Fear of change is the property of any complex system, therefore, changing changes is a very difficult task for any leader.

to change, first you need to clearly formulate the image of the desired future. The future must first be imagined, believe in it, understand its value, meaning, benefit. Then - convince the rest. Then - make sure that there is no return. Moreover, to do this subtly, without pressure.

transformations are complex even in small companies, to say about giants such as General Electric or NBC. Bet Komstok was able to not only inspire huge, clumsy bureaucratic structures to changes, but also share with us his experience of changes in general, which will be useful for any company, even small.

This book will not only teach how To manage the changes correctly, but it will also show that the changes, even serious, even continuous, are not only normal, but also inevitable in the modern world.