Innovation management. 2nd edition

Harvard Business Review is a leading business magazine in the world. We present a new release of the HBR: 10 best articles series dedicated to the problems of innovative management.

Each company sooner or later faces the need to introduce something new, otherwise it will inevitably wait for stagnation and lost to competitors. Of the hundreds of articles by the HBR magazine, editors of this series selected the most useful and relevant.

From the book you will learn how to create innovations and manage them how to extract ideas for innovation from everyday working routine, why should not use standard financial indicators to evaluate the effectiveness of innovation and what criteria should be used. With examples of large players such as General Electrics, BMW and ZM, the authors explain how to integrate a team of an innovative project into the structure of the company, and expose myths and dispel the fears associated with the innovative process in business.