Interfax. News technology. Gerasimov, Romov, etc.

Interfax, the largest independent information agency of Russia, reveals the “internal cuisine” of the news production process. A book, which was originally created as an internal information standard, tells in detail how to write high -quality texts and release them first, how to always follow the principles of reliability, objectivity and independence. How to evaluate the importance of an event or utterance, find the optimal format, formulate a lead, choose a “golden quote”, conduct a fact-choir and look for interesting details. The result of this work should be the text that answers the questions “what”, “where”, “when”, “what does it mean and what will happen next”, and in the end - giving the full disclosure of the topic.

The book will be It is useful for those who work with operational information-from students of journalism faculties to reporters and PR specialists-as well as everyone who wants to learn to write professional news that meets the best industry standard.