Investment revolution. How we made the exchange accessible to everyone

The history of the formation of private investment in America in the first person.

The sincere and personal story of the legendary investor about life lessons and events that formed his personality. In the past, the humor is in the past - these are the moments that turn this book into exciting reading.

This book talks about how actions oriented to customer needs can lead to a radical change in the rules of the game of the whole industry. << /p>

until 1975, only companies and large private investors could buy stocks in America. The minimum investment amount was $ 25,000, and 8% of the invested amount amounted to commission to brokers. While Charles Shvab and Charles Schwab Company have not changed everything at one point, refusing to act according to the usual scheme. People were satisfied, but professionals with Wall Street saw a clear threat to their interests, so that the formation of a new company was by no means simple. As Charles himself said, if someone had told him then that his company would live for 40 years, he would have reacted to such a prediction very skeptical.

What was the uniqueness of his ideas? What kind of principles allowed Charles Shvaba to achieve his goals and make the capitalization of his company today is $ 45 billion? Find out by reading this book.