Invincible company. Ostervalder A., ​​Pinier I., Ethemable F.

It’s just not enough to be the best. Today, companies are won by companies that have a readiness for changes to a business model. In the fourth book of the Strategyzer series, Alex Osterwalder and his co-authors Yves Pinier, Fred Ethemable and Alan Smith talk about the adaptation strategies of successful companies that have repeatedly changed their business models: Amazon, Ikea, Airbnb, Microsoft, Logitech, Zara and others. On their example, you will learn to form and apply a portfolio of business models, implement and maintain a culture of innovation in order to continuously nourish your business with new ideas and make it invincible.