Invisible cost. How to properly evaluate the company to earn on its shares. Damodaran A.

Inability to correctly evaluate assets and the situation in the market can lead to errors in investing and large financial losses.

In order not to pay for the action more than it is worth it, it would be nice to find its fair price, says Aswat Damodaran.

His book is the shortest and most understandable guide to investment assessment.

Even if you are a novice financier, an “invisible cost” will help:

- to quickly understand the basic principles of determining the value of companies;

- learn to analyze their fundamental and Market characteristics, comparing with the “age” and the specifics of the activity;

- to extract the necessary multipliers from the financial statements in order to measure the risks and profit as accurately as possible now and in the future;

- to become informed and Successful investor.