It will work! How to introduce changes at maximum resistance. Radin E.

Amy Radin is an innovation consultant, among whose customers are companies from the Fortune 500 list. In her practical guidance on the implementation of innovations, it offers the “Search - Enjoying -Planting” program, thanks to which you can avoid critical errors and prepare in the company The ground for changes and motivate employees, turning them from opponents into supporters. The book includes interviews with 50 leaders of the largest corporations and startup investors, insights who will help to go from the idea of ​​the idea to the result.