Judo strategy. How to turn competitors into your advantage. Joffe D., KVEK M.

Judo's metaphor has long been used in business and academic circles. However, so far no one has tried to apply it to analyze the business strategy on a systematic basis. Professor of the Harvard Business School David Joff and Researcher Mary KVEC set himself the task of finding out whether martial arts tactics are used in practical management and how justified such a metaphor in the creation, development and promotion of strategy can be. The authors analyze three basic principles - movement, balance and effect of the lever. Each of them separately is only part of the puzzle, but, having folded them together and learning to masterfully realize, you can build your own tactics to successfully conquer markets.